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Having the courage to be different
July 16th, 2010Many business leaders, not just in our sector, are often heard saying how innovation is vital for growth or key to differentiation. In truth though many struggle to actually deliver innovation. [...] Continue Reading…
Top Tips for Creating an Astonishing Survey!
June 17th, 2010Want to carry out a survey but not sure where to start? read more to find out some top tips on conducting a survey. [...] Continue Reading…
Secrets to successful exhibiting
May 11th, 2010Exhibitions are a great way to introduce your products and services to prospective clients. They allow you to interact with people using all five senses. And we know that on average, 75% of visitors are there to buy – if not now, then in the future. So this is an opportunity not to be missed.
Whatever you’re selling, there are a few simple things to take care of. So take some time to read our top tips for exhibition success – it pays to get it right. [...] Continue Reading…
Insurance Times: Marketing is Key
April 29th, 2010We were thrilled this week to see that Insurance Times magazine had recognised the importance of marketing. They have commented on many of the things we find ourselves preaching about. It’s good to see there’s some method in our madness! [...] Continue Reading…
Ignition attending BIBA 2010 Conference & Exhibition
April 27th, 2010Ignition are attending the insurance industry’s annual BIBA Conference and Exhibition at ExCel, London, on May 19-20 this year. With keynote presentations, seminars and other events packed into the two-day schedule, it’s the ideal opportunity to come and speak to the insurance marketing experts. [...] Continue Reading…
Meet Ignition at Business Startup
April 27th, 2010Ignition will be at ExCel, London, on Thursday 20th May and Friday 21st May 2010, ready to answer your questions and discuss how we can support your new business. From content managed websites (CMS) and email solutions, to direct mail and marketing strategy, the team at Ignition can support you in making your young business thrive. [...] Continue Reading…
Direct mail
April 15th, 2010There’s still a lot of ‘junk mail’ around, but well written, well-targeted communication is more likely to be well-received. So to ensure your mailings hit the mark, take a moment to read our hints and tips. [...] Continue Reading…
Maximising growth from lead management
March 29th, 2010Sales are crucial to any business and underpinning this should be a marketing-led lead generation strategy. Ensuring that sales and marketing work hand-in-hand is vital for maximising lead effectiveness, with common strategies and processes best supporting the bottom line. [...] Continue Reading…
Buying business data
March 19th, 20101. First things first. Analyse the data you already have, to help you establish exactly what it is you need. This means considering the accuracy of your data and how it’s currently being used. Who have you targeted to date? Who do you want to target? Have you made the best use of the information you already have?
2. What are you hoping to achieve? Do you want to build relationships? Create brand awareness? Generate leads or sell direct? These are just some reasons why you might decide to buy data. Each reason requires a different approach. And for each, you need different data. [...] Continue Reading…
Retention….. the hidden key to broker growth?
March 4th, 2010The hidden key to broker growth? [...] Continue Reading…
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