Archive for June, 2010

Top Tips for Creating an Astonishing Survey!

1.Think Think Think – It is important to consider what you want to gain from the survey. This way you can really tailor it to your needs and you will learn from the results.
2.The Who – You need to know the demographic you want to send it to. Once you have identified the recipients make sure you have all the data you need and that it is current and up to date.
3.It’s Not War and Peace – It’s important that you keep the survey short and succinct but that you gain everything you need from it. Simple ‘yes’ or ‘no’ questions make it easy for the recipient to follow, but make sure these responses give you the level of insight you need.
4.People like free things! – Incentivise the survey. Even if you know the recipient group well you will have a far better response rate if you offer a prize at the end.
5.Time is everything – It may take the recipients a while to answer the questions. Factor this into your campaign.
6.Analyse this – Make sure you analyse the results and take action on the feedback given.

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