Good PR is…

Good PR is telling people what they need to hear, instead of what they want to hear.

Good PR recognises that the best ‘PR plan’, needs to be representative of good products/services or else it will only harm your reputation.

Good PR is not just about the over-glorified launch.

Good PR helps build and sustain a groundswell of brand support – changing consumer behaviors via a steady stream of relevant and candid communication to ‘industry’, ‘media’ and ‘consumers’.

Good PR celebrates the client’s customers in an inclusive, non-exploitive way.

Good PR welcomes the input of neutrals and critics, and adapts strategy accordingly.

Good PR is proactive in idea generation and responsive in a crisis. 

Good PR is measurable.  (And yet also hard to measure, since most clients want to measure different things.)

Good PR leverages pre-existing relationships with influential people – relationships built on trust and credibility earned over years of service.

Good PR doesn’t need to know the editors of particular media.  Even though such relationships can come in handy, good PR almost always ‘gets ink’ or ‘digitalised’ because a good story has been well-told to the right people.

This entry was posted on Monday, October 4th, 2010 at 9:17 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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